HK Disneyland X Goodbaby (HK) Alliance
Hong Kong Disneyland and Goodbaby (Hong Kong) Establish a Multi-Year Corporate Alliance and Launch a New Stroller Rental Service
Hong Kong Disneyland Resort (Hong Kong Disneyland) announced in 2022 that it had entered into a multi-year corporate alliance with Goodbaby (Hong Kong). Under this partnership, Goodbaby (Hong Kong) has specially designed and manufactured strollers for Hong Kong Disneyland, which are available for guests to rent within the park.
Goodbaby Group is a well-known multinational enterprise in children’s products, with operations worldwide and a strong reputation for providing reliable product choices for families. Through its collaboration with Hong Kong Disneyland, Goodbaby (Hong Kong) has designed brand-new strollers for the resort, featuring Mickey Mouse and Minnie Mouse themes and showcasing distinctive Disney characteristics. The new strollers are designed specifically for families with young children, offering a more comfortable and enjoyable park experience while supporting the resort’s efforts to welcome visitors to Hong Kong.
The strollers are tailor-made for children aged six months to seven years and have been available for guest rental in the park since October 14, 2022. Equipped with multiple new features, the strollers are designed to enhance convenience for families and allow them to enjoy the park with ease:
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The parking brake system has been repositioned to the handlebar, making stroller operation safer and easier for parents;
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Larger wheels make pushing the stroller smoother and more effortless;
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The backrest is freely adjustable, with a more spacious seat suitable for children of different ages and body sizes;
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An enlarged under-seat storage basket allows parents to store belongings more flexibly, freeing their hands for a relaxed park visit.
Michael Moriarty, Managing Director of Hong Kong Disneyland Resort, said: “As a family-friendly theme park, Hong Kong Disneyland continuously seeks innovation to enhance our services. We are delighted to announce our collaboration with Goodbaby (Hong Kong) to introduce strollers specially designed for Hong Kong Disneyland, making it easier for guests to visit with young children. We hope that these strollers from Goodbaby (Hong Kong) will allow our guests to enjoy a more comfortable experience throughout the resort.”
Song Zhenghuan, Founder and Chairman of the Board of Goodbaby Group, stated: “For 33 years, Goodbaby Group has consistently expressed our care through technology and craftsmanship. We are committed to creating safe, high-quality, and stylish products for children. I believe the collaboration between Goodbaby and Disney represents a partnership of shared philosophies and complementary values; a fusion of the product supply chain and the entertainment service chain; and a model of co-creation and shared value. I am confident that this collaboration will bring guests a brand-new experience and high-quality services.”
Goodbaby is committed to a green development path, implementing sustainable development practices from top to bottom and promoting green transformation across the global children’s products industry. The strollers designed by Goodbaby for Hong Kong Disneyland reflect this commitment throughout their entire lifecycle—from the selection of recycled materials to environmentally friendly production processes—achieving truly non-toxic, harmless, and recyclable products. Together, Goodbaby and Hong Kong Disneyland are working hand in hand to create a better future for children.
Hong Kong Disneyland firmly believes that every small detail can impact the guest experience. With the launch of the new strollers, Hong Kong Disneyland will continue striving for excellence by introducing more people-oriented products and services to meet guest needs and deliver an even more magical Disney experience for everyone.