Who we are

gb - True Safety

Founded in 1989, gb has grown over 37 years into one of the world’s leading baby products brands and the most strategically important brand within the Goodbaby Group. Built on the core values of safety, technology, and style, gb holds more than 14,000 patents and operates eight international R&D centers worldwide. From ranking No. 1 globally in sales for 19 consecutive years, to setting the Guinness World Record for the World’s Smallest Folding Stroller, and to developing child car seats equipped with GBES aerospace-grade honeycomb aluminum energy-absorbing technology that successfully passed an 80 km/h relative impact test—2.56 times more stringent than U.S. and European standards—gb continues to redefine global benchmarks for child safety through uncompromising innovation.

Today, gb is present in over 30 countries, with more than 10,000 offline retail locations, and partners with leading e-commerce platforms such as Amazon, Alibaba, and Shopee. The brand delivers comprehensive, one-stop solutions for modern families, covering safe mobility, toys, feeding, personal care, children’s apparel, and home products—ensuring that technology and safety gently support healthy childhoods around the world.

Serving as a bridge between intelligent safety manufacturing and global standards, gb is guided by long-term vision and green technology. The brand was among the first in the industry to establish carbon-neutral factories, using significantly more recyclable and renewable materials annually than industry peers. gb also led the development of the international stroller standard ISO 31110, and continues to advocate for child mobility safety legislation and public education worldwide.

Empowered by digital innovation, gb enhances the omnichannel consumer experience with over 30 million members and more than 10 million global social media followers. Through deep consumer insights, scenario-based service design, and a seamless retail ecosystem, gb has evolved from “products as services” to “services as experiences.”

Looking ahead, gb remains committed to its mission of improving children’s living environments and enhancing the quality of infant and child life. By combining technological excellence, refined design, and a globally connected retail network, gb continues to demonstrate how continuous innovation can create safer, smarter, and more joyful parenting experiences worldwide.